A 360 virtual tour of a property is a powerful marketing tool that provides potential buyers and renters with an immersive, 24/7 online viewing experience. This technology can enhance engagement, attract serious buyers, and ultimately help sell properties faster and for more money.
Benefits for sellers and agents
Attracts more qualified leads
- Filters out non-serious viewers: A 360 tour gives prospective buyers a comprehensive sense of the property's layout, size, and flow. This allows them to "pre-qualify" themselves, so that physical viewings are scheduled only by those who are genuinely interested, saving time and effort for both the agent and the homeowner.
- Increases interest and engagement: Interactive virtual tours grab potential buyers' attention more effectively than static photos. Some platforms even offer "dollhouse" views and the ability to add interactive tags with extra information, keeping visitors engaged with the listing for longer. According to the National Association of Realtors, properties with 360 tours can attract 45% more interest